Every month, financial guru Keith Fitz-Gerald sends his readers some investing thoughts in the monthly newsletter Money Map Report. The target demographic for Money Map Report skews older, so readability is a big factor. In January 2018, I started on a redesign to update the look of the newsletter. The first image is a cover from the old design, and the others are examples of the redesign. The headlines were changed to a more engaging typeface, the body copy was tweaked to be more readable, the overall layout was rearranged, and, most noticeably, space was added for an infographic on the cover. Each month, Keith picked a stock recommendation, and I developed a visual representation of some of that stock's notable facts. This newsletter reaches an audience of 150,000 people monthly.