The newest investing service from options guru Tom Gentile, Daily Flash Cash uses a tool Tom invented called "The Money Dial." Knowing that options trading can be scary, the client wanted the logo for the service to be approachable and friendly, while also feeling knowledgeable. Emphasis was made on making it feel quick and profitable, and the client asked for a visual of the dial itself to make its way into the logo as well. The first image is some initial explorations, followed by a second iteration, and finally the finished logo that was chosen by the client.