The beautiful light art wasn't all that Light City had to offer Baltimore. Over the course of the week, innovation conferences brought together speakers and audiences from all over the country. Under the umbrella of Light City U, there were four different conferences: Creative Innovation, Health Innovation, Sustainability Innovation, and Social Innovation. In an effort to raise awareness of the great topics and speakers, visual identities and social media posts were developed to give each conference its own individual aesthetic while making them all feel like part of a unit, and keeping a connection to the overall Light City brand. Images from accepted artists' submissions were used to bring light and life to the designs.